This is the site where you can upload, store and manage pictures and videos ... and they're squarely targeting the tweens, from what I can tell. Right there on the main page is the enticement to upload content that is "hip and fresh" but "safe."
The experience of building a page to share by pictures and stuff was really smooth tho ... it was like the first time I saw Aldus Pagemaker. And I really enjoyed the video upload thingie. I clicked a thing to add a video to my page and they said I had to install VideoEgg ...which made me nervous, but I was actually very impressed. They found my webcam and offered me simple one-click tools to record a video, import a previously recorded video, and basically do anything it took to get a video on the site. These are very impressive warez.
What's weird is that every page of the site reminds you not to share personal information with sites you donut know ... and yet the only advertisers on the site so far are sleazy "click the monkey to win an ipod nano" sort of sites who make a living off getting your personal information.