Monday, August 4, 2014

Travelodge LAX South -- El Segundo, CA

Note to self: never, ever let Concur suggest a hotel for you again.  Ever.  This isn't a motel, it's a business school study in ROI.

Class, suppose for a moment that I own a motel.  I can spend forty dollars to replace the stained carpet, or I can spend thirty dollars making the tile in the bathroom actually have grout holding it together.  Given that my average room rate is the going rate in the area minus fifteen percent, which option do I choose, to optimize my future profit?

Answer: websites only care about your published price relative to the nearby options.  Game it.  Make up the difference by charging for parking.  And stop paying for the Internet uplink.  Free wifi just means you can connect to it .. we never said it was connected to anything.  Midterm complete.

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