We tried gaiaonline.com at work. I think they basically took a page from World of Warcraft, that your app is sticky if you can make an avatar that's totally customized and there are "quests" to do that earn you quatloos that can be traded for more elite features.
But I'm just waiting for the first pedophile scandal.
The company that runs this thing is *really* smart about targeting demographics ... who knows if this particular one's going to make them famous ... they're gonna totally pwn some niches.
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